The Masterplan for the University of Bedfordhire’s Park Square Campus in Luton, completed in 2008, sets out a clear, long-term strategy for comprehensive redevelopment within the wider regeneration proposals for the town centre. Extensive stakeholder consultation was carried out to capture ideas and aspirations. Various formats, from informal group sessions, through public exhibitions to a formal ‘values’ workshop were used to ensure that a broad spectrum of input was achieved. The underlying principles reflect the need to increase access, provide a better social infrastructure, make stronger connections between buildings, improve the public spaces and transform the identity of the University within the town centre context. The masterplan has already been tested through the successful implementation of the initial two phases of development, with the third, a new post-graduate facility currently in progress.